Free resource
Membership Pricing Planner
Price a paid membership with confidence: the right model, the number of members you need, tiers that make sense and a launch offer that works.
What's inside
Six pricing models
Monthly, annual, lifetime, tiers and cohorts, with when each one fits.
Your break-even number
A five-step sum for the members that cover your costs, and the members that pay you.
Setting the price
Six rules for a price that sells without underselling you.
Tiers that make sense
How many, what changes between them, and what to call them.
Launch offers
Founding members, deadlines, trials and refunds.
Raising prices later
How to do it without losing the members you have.
Questions
Monthly or annual pricing?
Both. Monthly is easier to start; annual keeps members longer and improves cash flow. Price annual at about ten times monthly, so it reads as two months free.
Should I offer a lifetime deal?
Only as a small, capped founding offer. Lifetime members pay once and stay for ever, so too many of them leave you supporting people who no longer pay.
How many tiers should a membership have?
One or two to start, three at most. Each tier should change one clear thing, such as live calls or personal feedback.
Is it really free?
Yes. You get the full planner straight after the form. We may send the occasional practical guide; every email has an unsubscribe link.
BuddyCrafters is part of Wbcom Designs, which makes some of the tools named here (BuddyNext, Jetonomy, Learnomy, Eventonomy and others). We say so wherever they appear; see the disclosure page.
